New website design, October
- Nortrans, Townsville
www.nortrans.com.au
This is the sixth Townsville website design project we've completed for Nortrans. We designed their first website all the way back in 2005. Nortrans are a family run business that we have worked with through three generations, with the grandchildren of the original owner taking over the reigns.
The business has recently expanded to a new, bigger and more purposeful location which was well overdue as their fleet has grown substantially over the last few years. From humble beginnings as the Malanda to Townsville daily milk-run, to now providing nationwide freight and logistics services specialising in dangerous goods and specialised freight transport, Nortrans is leading the industry in their niche area of expertise. They even have the contract for carrying BOC gasses.
The previous Townsville website design we completed for Nortrans was all the way back in 2017, so it was in dire need of a redesign. The best thing about our custom-coded Townsville website design projects is that they do rank much better in search engines like Google due to their uncluttered code structure. With Nortrans, we also worked on their Search Engine Optimisation and the website still ranked in top spot in Google Search for all 8 targeted keywords.
With this new custom-coded Townsville website design we have ensured we transferred and even improved the SEO components of their old website design. This is something every business should consider if changing website design providers as the results achieved by SEO work over years and years of fine tuning can all be undone in an instant if the website is redesigned by an amateur who disposes of the SEO content.
This is usually because they don't know it's there and they don't know how to go looking for it. With Nortrans, we've worked with our client across 6 successive Townsville website design versions and with our intimate knowledge of how the website functions and what SEO assets have been deployed, we can ensure to protect these valuables when we redesign the Townsville website design.
From here, we can move onto our marketing services including adding to their years-long running Google Ads campaign with a new video production and YouTube marketing campaign.
Cairns & Townsville's most experienced digital marketing team
