We've been helping the team at Easylift in Cairns, Townsville & Rockhampton get the right exposure online. We initially rescued the business from the clutches of an inexperienced agency who was really making a mess of their website and digital marketing. We started the process with them by designing their custom coded website, which was designed to keep customers engaged with the fast load time achieved by moving away from the WordPress platform.

This in turn improved their Google visibility, with the new custom coded website not only outranking the smaller competitors, but also the major national chains. With prominent call to actions such as "Request A Quote" links displayed throughout the website, our custom developed lead generation form was firing off leads and enquiries efficiently. Because the new website was designed with less noise than the predecessor and more balanced contrast and superior accessibility, the bounce rate for potential customers was also reduced.

Simply having a fast and mobile friendly website isn't going to work on its own, so we also helped them generate more traffic by improving their Google rankings with our class leading and proven SEO strategies. We also designed pages that clearly guide visitors to contact them or request a quote, efficiently funneling leads to the right people.

We then moved onto building ongoing marketing campaigns to drive more leads and brand awareness. We achieved this with our Google and YouTube Ads which are generating thousands of impressions each week.

The video asset we produced initially, that has been showing up in the YouTube feeds of people in Cairns, Townsville and Rockhampton, was intended as an overall promotional video of the entire group. A problem arose where the company was getting an inundation of enquiries for their automatic gates, which usually wouldn't be a problem, but the client drew our attention to this product not yet being available from their Townsville branch.

We advised the client that the solution to this would be to produce a brand new video asset, but this time for the Townsville region only, and, importantly, not showcasing their automatic gate products. Our video team in Townsville did their usual fantastic job of producing this new video and we'll now be splitting their YouTube Ads campaign to run the original group video asset we produced in Cairns & Rockhampton only and then running this new Townsville specific video advertisement in the Townsville region.

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