New videography project, August
- Neptune Refrigeration & Airconditioning
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We've been looking after Neptune Refrigeration with their Cairns website design, SEO and Google Ads campaign for more than 8 years. We've delivered 3 Cairns website design projects for them in this time and have always kept them ranking well in Google Search.
We recommended the benefits of YouTube advertising to further promote their business and the client agreed. The first step on this path was to actually produce the video asset we are going to run as skippable in-stream YouTube Ads to the Cairns region.
Our videographer went on location at their headquarters and also on-site at various marina locations to gather the required video assets to edit alongside a custom voiceover and music background.
We've also placed a stripped-down version of this video as the central design asset in the client website. By doing this we intentionally create a familiar touchpoint with potential customers who click on the link in the video advertisement on YouTube. They've already seen the video and were intrigued enough to click on the link to the website, and now the same video asset appears centrally in the Cairns website design. This in turn helps build trust and familiarity with the brand and encourages buying behaviour towards our client.
Our videographer also had a chance to get their drone up in the air to also capture some great aerial shots and, mixed in with the traditional ground level video elements, has weaved together a great little promotional video that really showcases what the business does and who the team members are.
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