New videography project, June
- OrthoShep, Cairns
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This is another new videography project we've completed for our long term Cairns website design client at OrthoShep. Dr. David Shepherd is one of the leading Orthopaedic Surgeons operating in the region and relies on us to manage all of their marketing and advertising.
They are also very proactive at being early adopters of new technology and media products we bring to the market. While the client already has us looking after their Cairns website design for a number of versions and evolutions, they also utilise our SEO services and Google Ads marketing services to keep the enquiries coming through the door.
When we mentioned to the client that the YouTube advertising medium was generating some impressive numbers when compared to Google Ads, they were interested to give it a go. The first step was to have a professional promotional video created which was scripted, filmed, shot and edited at our studio right here in Cairns.
Obviously, with the type of business this is, the main demographic would be the older generations, so we've tried to create a video that appeals to this audience. And with the client using this video for their upcoming YouTube Ads campaign, we can specifically target the demographic along with many other factors to facilitate an audience that is within their prime marketing directive.
We're going to embed this video into the client's website as well. This will mean that a website visitor who arrives from the YouTube advertisement, will be met with an instant familiarity which will help serve the touchpoints needed to establish consumer trust.
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